Direct and digital marketing rules explained
Since 2003, UK marketers have navigated a mix of e-privacy (PECR) and data protection (DPA 1998, followed by GDPR) rules.
While the initial panic around large GDPR fines has largely subsided, handling complaints when you get it wrong can still involve significant cost and distraction. And annoyed customers.
Join us on 22 January 2026 for a practical and engaging webinar on the regulation of direct and digital marketing technologies. We’ll refresh the basics and cover the tweaks to PECR and the UK GDPR found in the recent Data (Use and Access) Act 2025.
Date and time
22nd January, 2026
9:30 am - 10:30 am
We’ll cover:
Marketing by email and SMS (text messages):
- service message or marketing message?
- consent or soft opt-in?
Cookies and other tracking technologies
Three categories, three different rules.
Getting and managing consent:
- What does consent to cookies and email marketing mean, anyway?
- How do you get it?
- What happens when it’s withdrawn?
Who should attend
Data protection officers, In-House Counsel, Data Managers or any members of your organisation with responsibility for digital marketing, data protection or privacy compliance.
Our speakers
David Reeves
Head of Data Protection, CSS Assure and Group Data Protection Officer, Ampa Group Services
Trevor Fenton
Partner and Head of Data Protection and Privacy at Shakespeare Martineau